Every morning, while i go to school, i go past by this "double sandwich place".
The first time i see it, it obviously make me smile. It is David against Goliath or "it's an unequal contest". In French, we translate it literally by "the clay pot against the iron pot".
I remind me, this small shop is there since more than 1 year and it still existing. The corner shop against the capitalist firm with big ads and aggressive campaigns.
However, in spite of everything, the kind of commerce live in Vietnam and it is a good lesson of courage and insight.
As you can see on the picture, it keep trying to promote its sandwiches with its traditional signs. Small colourful fonts on these small signs.
But... Eventually, if i had to eat here. I'd choose this charming small stall instead of this big sterile and impersonal fast food.
What about you?
Saturday, December 22, 2007
David and Goliath
Posted by Charly at 11:32 PM
Labels: advertising
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment